The growth of online gambling in the US has also attracted interest from NRL executives, who secured an opening round in Las Vegas next year. Aristocrat’s chief executive, Trevor Croker, said Anaxi had “delivered on its initial market entry commitments and continued to establish solid foundations for growth”. The company’s online gambling subsidiary, Anaxi, has signed agreements with partners to cover more than 80% of the US market. Online gambling is now legal in seven states, according to the company’s latest report, which said more states expected to relax laws in coming years. The role-playing fantasy game Raid: Shadow Legends, which was developed by an Aristocrat subsidiary, Plarium Games, accounted for roughly a quarter of Pixel United’s revenue last year.Īristocrat, the world’s largest poker machine manufacturer, is also hoping to cash in on a booming online gambling sector in the US. In Australia, these games will soon be restricted to those aged over 18, but do not count as gambling and are less regulated. These games include so-called social casinos, such as Jackpot Magic Slots and Big Fish Casino, which require users to buy coins to keep virtual wheels spinning, but do not allow for cash to be withdrawn. Pixel United mobile games accounted for six of the top 100 games in the US across multiple genres, although the global mobile games market declined by 5% over the year, the company said. Sign up for Guardian Australia’s free morning and afternoon email newsletters for your daily news roundupīut the company’s mobile gaming division – Pixel United, which produces games like Cashman Casino and Heart of Vegas – now accounts for 42% of that revenue.

Aristocrat’s revenue increased to $6.3bn – a 13% jump – attributed in part to “exceptional gaming results” in the US, where is sells the vast majority of its machines.

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